New Zealand Business Development News
July/August 1999 (an exert from pg 8)
http://www.moc.govt.nz
BIZ Training helps with launch of sports warm up rub.
By Chris Wilson

Mr Lightbourne was the sports therapist for Kenyan athletes at the 1992 Barcelona Olympics and runs the Cornwall Injury Clinic in Auckland employing four physiotherapists. The rub, Percutane has been used extensively by Kenyan runners and also top New Zealand athletes. Percutane is a combination of natural anti-inflammatory and liniment ingredients and includes a marine extract to assist absorption through the skin into the deeper tissues.

The rub will be marketed by a newly established company, Clinical Technology (NZ) Ltd. Another sports injury product, Thermastrap will also be marketed by the company. This is a range of thermal supports also developed and tested at the clinic.

It has been  as about a successful launch into the pharmacy market that naturopath Warwick Lightbourne could have dreamed of.  Just six weeks after his company Clinical Technology moved into pharmacy distribution with its range of natural health products, the company has being forced to take on new staff.  "The response has being phenomenal"  laughs Mr Lightbourne "We keep running out of stock!"  But in reality the  trail blazing launch of the company's patented Percutane anti-inflammatory  cream and the Thermastrap range of body supports has been the result of 18 years steady research and development, Prior to becoming a naturopath Mr Lightbourne had a background in pharmaceutical manufacturing and promotion in New Zealand and Australia....

An enterprise that began with a kitchen beater and microwave now counts leading international athletes among its customers, Over the years Percutane has been used by leading sports figures including Kenyan Douglas Wakahuri and New Zealand triathlete Erin Christie.

Warwick used to make small batches of Percutane - a patented anti-inflammatory cream with his wife Kathy, using a microwave and eggbeater.   Without any advertising but plenty word of mouth recommendations, Percutane has sold more than 20,000 units since it first became available, Besides Percutane the company has developed the first New Zealand designed thermal body supports - Thermastrap.  The products were developed for people coming for treatment at the clinic....

"A new sports rub, Percutane combines natural anti-inflammatories such as arnica, hypericum, capsaican and burdock with a marine extract called Aqualane which helps your skin absorb the anti-inflammatory ingredients.
Percutane can be used to relieve muscle, tendon and joint injuries, bruises and strains. Plus it contains liniment ingredients and so can be used for pre-sport warm up, limbering stiff muscles or warming up in cold conditions. It also helps with long term wear and tear; backache and neck ache, OOS, arthritis, pain and swelling from over exercising. When you rub it in, it feels warm and often subsequent exercise will reactivate the warmth.
Non-Greasy, low odour, and aside from everything else feels great with a massage, even if you aren't injured!"

A new product called Percutane Linimentum is now available. This product is both a pre-sports warm-up and an anti-inflammatory. Made from 100% natural ingredients including Aqualane, Arnica, and Hypericum.
When applied, you feel Percutane working, the warmth of the product spreading deep down. Percutane Linimentum is now available at sports stores, pharmacies, clycle shops, physios and fitness centres [in New Zealand].

A New Zealand developed warm-up and anti-inflammatory rub developed by an Auckland sports therapist is now available on the open market. Warwick Lightbourne of Auckland's Cornwall Sports Injury Clinic developed Percutane Linimentum after working with elite sportspeople, such as the Kenyan Olympic Team. Percutane Linimentum contains a marine extract Aqualane, Arnica, Hypericum and other natural ingreidents. It is marketed through Clinical Technologies Ltd.

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